What Will You Get?
The Professional Construction Leader (PCL) is an on-demand video library providing leadership strategy, practical advice and inspiring messaging to transform your field leaders. Great content is combined with cutting-edge micro-learning lessons and delivered with the flexibility of mobile technology. This coaching content meets the needs of field leaders by reaching them when and where it fits them best. And it is in their language by someone who stood in their shoes.
Consistent reinforcement is the key to behavior change. The PCL Series provides provoking insight into critical areas that improve jobsite performance, communication and motivation. Key topics covered in the series include:
- Motivation For Productivity
- Delegation to Maximize Output
- Safety Leadership
- Inspiring Loyalty and Buy-In
- The Power of Mentoring
- Taking Input to Create Innovation
- How to Look and Act as A Professional
- Standing in the Shoes of Your Organization
- And dozens of other topics
How Does It Work?
With your subscription, you will have on-demand access to a library of nearly 100 coaching subjects. Delivery is controlled by you, and custom content is selected by you. Every foreman, superintendent and even P.M. can view on their mobile devices or desktops to gain valuable lessons in just a few minutes that have a lasting effect on their attitude and leadership behaviors.
Cultivated from the in-person seminars and coaching of over 10,000 foremen and field leaders, these leadership lessons are proven, useful and real. Deliver this value at a fraction of the cost of even one day of training for each of them – and implement it all year long.
Designed for lead men, foremen, superintendents and other field leaders or managers to make an immediate impact on field operations.
Mark Breslin is an author, speaker, CEO and influencer at the highest levels of business in North America. He has spent decades advising CEOs and senior leaders in business, government, labor and nonprofit arenas in both the U.S. and Canada. As he started at a field leader level himself truly helps him connect and relate to field level supervisors for the construction, utility, energy and other industries.
As a top rated public speaker and strategist, he has spoken live to more than 300,000 people. His five bestselling books have sold hundreds of thousands of copies and have improved leadership, accountability, profitability, innovation and engagement for organizations and individuals.
Influencing groups from 50 to 5,000 at a time, Mark drives home the lessons needed for positive change that create profound results in the workplace. Noted in the New York Times, major trade magazines and frequently interviewed by media outlets focusing on business, his imprint and influence have been widely recognized.
He has served for three decades as CEO of one of the largest trade associations of its type in the United States. He was educated at San Francisco State University in Industrial Design and has taught at both Sonoma State and Golden Gate Universities in California.
Top Companies Rely on Breslin Strategies
The Professional Construction Leader is a video based coaching series for foremen, general foremen, and superintendents in the construction and utility industries.
The series currently has (70) micro-learning video sessions on critical issues, skills and strategies that field leaders need to succeed in improving performance on the jobsite.
Research shows that Gen X and Millenials prefer short duration, high value content. They want critical information in a condensed format and they want it delivered electronically to be used on their time schedule. Experts now say that you lose part of your younger audience at 90 seconds and a majority at more than 3-4 minutes. Professional Construction Leader is built with these specifications in mind, with high impact and short duration content.
It is suggested to send one coaching session to all field leaders and future field leaders every other week for a total of 26 times per year. Research also shows that if your frequency is too high, there will often be lower utilization by your learning audience. So 26x per year, plus a couple of high impact webinars is the model provided.
Two options are available. For most companies, they would pick an administrator who will have password protected access to the library of programs. They would pick 26 sessions from the library to be used in the upcoming year. These now would be available to be sent by a link to all of your field leaders over and over to reinforce key skills, values and tactics. For larger companies with their own IT resources, the video content would be provided directly and distributed from their intranet or learning platform.
The program subscription cost for each field leader is less than ten dollars a month. And less than a hundred dollars per year. About one tank of gas for a utility pickup truck.
We have built this to be a value-based model – very minimal investment but long term cumulative impact of the consistent reinforcement providing great ROI.
Current clients are being asked to participate in beta testing in year one and two to provide feedback and refinement of content and delivery. Current partners include Fluor Corporation (one of the largest contractors in the world), Fortis Alberta (a major Canadian multi-province utility), and a good number of long term Breslin Strategy contractor and union clients.